When a query is input in a search engine and Input is hit, lists of web results that contain the query term are got. Users usually have a tendency to see websites which are at the top of the list as they perceive those to be more related to the query.

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Social media optimization (SMO) is one of many methods for web site optimization, along with SEO. SMO is the methodization of social media action with the purpose of bringing unique visitors to site content. There are two kinds of SMO. (b) Promotional activities in social media except for the content being promoted, including blogging, commenting on other sites, participating in discussion groups, and posting status updates on social networking profiles.